Consumerism, 4th Ed.

Consumerism, 4th Ed.

Edited By: David A. Aaker
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Book Details:
  • Free Press | 
  • 512 pages | 
  • ISBN 9780029001509 | 
  • February 1982
List Price
AU$ 32.75

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Chapter 1

A GUIDE TO CONSUMERISM

David A. Aaker & George S. Day

The term "consumerism" identifies the contemporary consumer movement, launched in the mid-1960s by the concerns triggered indirectly by Rachel Carson and directly by Ralph Nader's auto safety investigation, and by President Kennedy's efforts to establish the four rights of consumers: the right to safety, to be informed, to choose, and to be heard. Consumerism encompasses the evolving activities of government, business, independent organizations, and concerned consumers to protect and enhance the rights of consumers.

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