New from Simon & Schuster

Angels Walking by Karen Kingsbury
The Short and Tragic Life of Robert Peace by Jeff Hobbs
You Can't Make This Stuff Up by Theresa Caputo
Consumerism, 4th Ed.

Consumerism, 4th Ed.

Edited By: David A. Aaker
Choose a format:
  • Free Press | 
  • 512 pages | 
  • ISBN 9780029001509 | 
  • February 1982
List Price
AU$ 32.75

Read an Excerpt

Chapter 1


David A. Aaker & George S. Day

The term "consumerism" identifies the contemporary consumer movement, launched in the mid-1960s by the concerns triggered indirectly by Rachel Carson and directly by Ralph Nader's auto safety investigation, and by President Kennedy's efforts to establish the four rights of consumers: the right to safety, to be informed, to choose, and to be heard. Consumerism encompasses the evolving activities of government, business, independent organizations, and concerned consumers to protect and enhance the rights of consumers.

From the... see more


To download a file to your computer right-click on the link and choose 'save file as'

High Resolution Images

About the Authors



Get a FREE eBook
when you join our mailing list!