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Excerpts

CONTENTS

FOREWORD by Dr. Stephen R. Covey

THE ONE THING THAT CHANGES EVERYTHING
How trust affects the trajectory and outcome of our lives -- both personally and professionally -- and what we can do to change it.

Nothing Is as Fast as the Speed of Trust

You Can Do Something About This!

THE FIRST WAVE -- SELF TRUST
THE PRINCIPLE OF CREDIBILITY
Beyond "ethics": Why personal credibility is the foundation of all trust and how to create it.

The 4 Cores of Credibility

Core 1 -- Integrity
Are You Congruent?

Core 2 -- Intent
What's Your Agenda?

Core 3 -- Capabilities
Are You Relevant?

Core 4 -- Results
What's Your Track Record?

THE SECOND WAVE -- RELATIONSHIP TRUST
THE PRINCIPLE OF BEHAVIOR
How to behave yourself out of problems you've behaved yourself into.

The 13 Behaviors

Behavior #1: Talk Straight

Behavior #2: Demonstrate Respect

Behavior #3: Create Transparency

Behavior #4: Right Wrongs

Behavior #5: Show Loyalty

Behavior #6: Deliver Results

Behavior #7: Get Better

Behavior #8: Confront Reality

Behavior #9: Clarify Expectations

Behavior #10: Practice Accountability

Behavior #11: Listen First

Behavior #12: Keep Commitments

Behavior #13: Extend Trust

Creating an Action Plan

THE THIRD, FOURTH, AND FIFTH WAVES -- STAKEHOLDER TRUST
How to increase speed, lower cost, and maximize the influence of your organization.

The Third Wave -- Organizational Trust
The Principle of Alignment

The Fourth Wave -- Market Trust
The Principle of Reputation

The Fifth Wave -- Societal Trust
The Principle of Contribution

INSPIRING TRUST
How to extend "Smart Trust," restore trust, and take the exponential leap of faith that makes all the difference . . . and why not extending trust is the greatest risk of all.

Extending "Smart Trust"

Restoring Trust When It Has Been Lost

A Propensity to Trust

NOTES AND REFERENCES

INDEX